Design Jam Royale 2024

October 4, 2024 at Hay Camp Brewing Company

Photos by Matt Burditt | Montivigant Media

The Creative Briefs

ROUND ONE - Sponsored by Breadroot Natural Foods Co-OP

Breadroot Natural Foods Co-op, your community grocery store, is introducing a new reusable shopping bag to help reduce waste and support their sustainable shopping initiative. Your challenge is to design a bag that reflects the values of fresh, locally sourced, organic food, while also standing out with a unique and practical design. This bag should appeal to eco-conscious shoppers who care about both style and sustainability. 

Requirements include the following:

• The Breadroot Natural Foods Co-op logo & follow brand identity (colors & fonts) 

• A tagline that promotes sustainability (e.g., "Rooted in Sustainability")

• Artwork placed on the provided mockup 
  

Final Designs from the Design Teams

Round Two - Sponsored by Respec

At RESPEC, even the smallest detail matters. From solving complex engineering challenges to protecting national landmarks like Mt. Rushmore, their team is built on know-how. As the RESPEC team grows, each new employee is sent a new hire kit to their home before their start date to build excitement and kick start their career. Design a box for the new hire kit that showcases RESPEC’s ingenuity and innovation and inspires new employees to stand up to the toughest challenges in the world, “rethinking the impossible” in every market. 

Requirements include the following:

• The RESPEC logo

• Must one of these three taglines: 

• Welcome to RESPEC. 

• Come for the work. Stay for the culture.

• Rethink impossible.

• Artwork placed on the provided box mockup
  

Final Designs from the Design Teams

ROUND THREE - Sponsored by Sentinel Federal Credit Union

Sentinel Federal Credit Union is hosting their Annual Meeting with a fun twist to celebrate their 70th anniversary—a Family-Fun, Backyard Party-themed cookout! No stuffy meeting here, they want a member celebration! Your challenge is to design a vibrant and engaging invite that captures the spirit of the event, making attendees feel excited to join in the festivities.

Requirements include the following:

• The words "You're Invited"

• The Sentinel FCU logo

• Event details: Monday, May 19th, at The Box, Family-Fun, backyard party-themed cookout

• Artwork placed on the provided invite mockup
  

Final Designs from the Design Teams

Surprise CHAMPIONSHIP ROUND

In this round, the winning team of Jammers was put head to head for the grand prize and all the bragging rights!

Move over, dog beer—Hay Camp Brewing Company is introducing 'Feline Foamer Milk Stout,' a smooth and creamy brew designed for cat-loving beer enthusiasts. Your challenge is to design a beer label that is both sleek and playful, combining elements of craft beer culture with the quirky charm of cats. This label should make an impression on customers who want to enjoy a unique brew with their furry friend by their side.

Requirements include the following:

• The Hay Camp logo

• The beer name "Feline Foamer Milk Stout"

• The tagline "It's Purrfectly Creamy"

• Artwork placed on the provided mockup
  

Final Designs from the Top Jammers