RAPID CITY, SD, Apr. 2, 2024 - The creative skills of western South Dakota's advertising community recently garnered well-deserved recognition at the District 8 American Advertising Awards competition hosted by the American Advertising Federation. Four local entities, including three companies and one student, clinched prestigious Gold or Silver ADDY Awards, solidifying their place among the industry's elite.
The entries, originally submitted to the AAF Black Hills' local American Advertising Awards competition, progressed to the District level for review. District 8 is comprised of entries from North Dakota, South Dakota, Minnesota, and Wisconsin, totaling nearly 1800 submissions. Gold and select Silver winners from each of the seven local chapters were moved to the District level. District judges assessed a total of 329 professional entries, awarding Gold ADDYs to the top 8-10% and Silver ADDYs to the top 20% of submissions. Ultimately, 83 entries received recognition for their outstanding achievements.
The American Advertising Awards, organized by the American Advertising Federation (AAF), stand as one of the largest creative competitions in the industry, attracting nearly 25,000 professional and student entries annually across local club competitions nationwide.
The AAF Black Hills chapter spearheads the local American Advertising Awards, marking the inception of a three-tiered national competition orchestrated annually by the AAF, in collaboration with over 200 clubs throughout the nation.
Among the celebrated local winners are:
Student Division:
GOLD ADDY & Judge’s Choice: Simply Orange by Ashley Beguin of Black Hills State University
Professional Division:
GOLD ADDY: 2023 GW 3 South Dakota Magazine Ads by Golden West Telecommunications
GOLD ADDY & 5 SILVER ADDYS: Black Hills Ammunition Brand Video by Jackalope
SILVER ADDY: Visit Rapid City's New Brand by Visit Rapid City
2 SILVER ADDYS: Monument Health “Balance” Campaign by Jackalope
SILVER ADDY: Black Hills Ammunition Brand Photography by Jackalope
3 SILVER ADDYS: Black Hills Ammunition Brand Campaign by Jackalope
Gold ADDY recipients automatically progress to the final tier of the competition, the National competition, while Silver ADDY winners also have the opportunity for further advancement in subsequent levels of the competition if the winner chooses to send it on.
In an added honor, each judge had the chance to choose a Judge’s Choice, and one singled out Ashley Beguin's Simply Orange entry as one of their top selections.
The triumph of these local talents not only underscores their creative talents but also showcases the vibrant and competitive landscape of the advertising industry in western South Dakota.
View winning entries here.
