The Fundamentals of Profit-Driven Marketing
Planning marketing investment is becoming increasingly difficult, with search habits and user journeys growing in complexity. Using a data-driven approach to planning and activation can help to remove artificial constraints and achieve consistent, profitable results. In this program, participants will learn how to examine their own strategies, leverage free Google tools, and make adjustments to drive the business outcomes they care about.
This program will be presented by Stephanie Yessler, Global Business Lead with Google.
Date: May 6, 2025
Time: 11:30 AM – 1:00 PM
Location: Double Tree by Hilton
Meet Your Speaker
Stephanie Yessler is a Global Business Lead at Google.
As a Global Business Lead at Google, Stephanie Yessler partners with major financial industry advertisers to drive their goals through Google products. Her career in advertising began at a boutique agency in Boston, followed by experience at a few ad tech startups in the San Francisco Bay Area. She loves the ever-changing nature of this industry, and that everyone can learn something new each day regardless of how long they've been in it! When she's not working, you can find Steph planning her next trip or learning a new recipe. She lives in San Francisco with her husband and their baby daughter. She spent a year in the Black Hills while her husband worked on Monument Arena and is thrilled to be visiting again.
AAF Black Hills Programs are proudly sponsored by Black Hills Energy