Discovering Hidden Paths on the Customer Journey

What actually makes a consumer move from awareness to consideration, or compels them to set foot in a brick-and-mortar business to make a purchase?

Many advertisers think that in order to cover all these bases—they need a portfolio of tech partners so complicated, and difficult to understand) that it may as well be a book of magic spells. But what if it could actually be much more streamlined and straightforward?

This presentation from Infillion will unveil exclusive research about consumer preferences and behaviors as advertisers strive to reach them in their hybrid physical-digital lives amid an increasingly complex array of platforms and solutions with findings designed to be particularly relevant to independent agencies running full-service media for their brand clients, the aim of this session will be to maximize actionable insights and set a course for next-generation advertising success.

Speaker: Jennifer Barron, Director of Growth Strategy at Infillion