January luncheon for AAF Black Hills (American Advertising Federation.)

Tickets: GET THEM HERE
Members - FREE
Non-Members / Guests - $25
More info about AAF - https://www.aafblackhills.org/

BRANDED PODCASTS - YEOSH BENDAYAN
Push Button Productions

Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. Whether it's storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your client's 2020 arsenal.

Yeosh will give you some ideas, tips, and tricks for developing concepts and pitching your podcast ideas to your clients. He'll break down the process developed by his company, Push Button Creative Audio, and share promotional and measurement tools to help you along the way.

About Your Speaker:

Yeosh works in advertising and plays in improv. At least that’s what his Tinder profile says.

Yeosh is a founder and partner at Push Button Creative Audio – a quirky Orlando-based production company that develops audio brands for regional and national advertisers. Push Button’s clients include Buca di Beppo, Budget Blinds, Simple Mobile, Lamkin Golf Grips, First Watch, Subway, ID Stronghold, and over 40 credit unions nationwide. Check out PushButtonProductions.com

Yeosh is also the co-host and producer of Adlib Podcast – a podcast for advertising nerds. Adlib Podcast covers current advertising news and trends. They typically also find ways to embarrass themselves in front of their peers. Visit AdlibPodcast.com or check out the iTunes podcast store.

Yeosh doesn’t have enough to do with all that, so he is also very active with the American Advertising Federation as a past Governor and current district ADDY chair.

Yeosh also studies and performs improv in Orlando, and quickly realized the process of creating a compelling scene on-stage was very similar to collaborating on great work – particularly in advertising.

Yeosh will show you some tools and tricks improv performers use to work together as a team to create something great.

Yeosh also likes it when every paragraph starts with his name. :)