Join AAF Black Hills and this month’s speaker Brook Kaufman (Visit Rapid City, CEO) on Dec. 13th for 5 fool-proof steps for using facts, metrics and data in marketing.
Using data to make decisions is an overlooked, undervalued art form.
If you want to improve your credibility and authority in the marketing space, then you’ll need to know how to turn raw data into actionable steps that get you closer to your goals.
CEO of Visit Rapid City Brook Kaufman will do a deep dive on how their organization leverages data, where to go for inexpensive sources, and why the information behind the creative is the secret sauce that makes a campaign successful.
Event Details
11:30 AM - Business Networking
12:00 PM - Program Begins (lunch provided)
1:00 PM - Program Ends
Venue: Rushmore Hotel (2nd floor)
(AAF Black Hills members are able to attend the event at no charge; non-member pricing includes lunch. Tickets purchased after noon on 12/6/22 are not guaranteed a meal as catering numbers will have been submitted.)
Please Note: Filming will take place during the event for promotional purposes.
Event Disclaimer
AAF Black Hills has seen a sharp increase in the number of members registering for a monthly program but then not attending. We realize occasionally things unexpectedly come up. Unfortunately, lunch counts must be submitted in advance, and membership dues do not adequately cover both lunch and speaker fees for these monthly programs.
To avoid lunch going to waste, members who have registered for a program but then cannot attend should invite a substitute to attend in their place. If a substitute cannot be found, the member will be excused once per year for not attending a program for which they previously registered. For second and subsequent instances of registering for a monthly program luncheon and not attending or finding a substitute, AAF Black Hills will charge a fee of $15 to help cover the lunch cost. The fee will be sent to the member via a PayPal invoice.
About the Speaker
Brook brings 10+ years of hands-on tourism experience as the CEO of a DMO and two decades of marketing and leadership training to the table. She’s hilarious, honest far beyond what is socially acceptable and loves to inspire, educate and help DMOs make real (and measurable!) impact in their communities. She a pioneer, engineer, minion, strategist and most importantly – masterful at helping people and teams push projects to the finish line.
With a BA from Wichita State University, an MBA from University of Wyoming and her CDME, today Brook is the CEO of Visit Rapid City, where she leads the charge to grow the local visitor economy while contributing to the vitality of Rapid City, South Dakota. She is also a recovering elected official, the Vice Chair of the DMA West, was recently appointed to the CDME Board of Destinations International and serves on the Rapid City Planning and Zoning Commission.
Connect with her on LinkedIn: https://www.linkedin.com/in/brookkaufman/
About Visit Rapid City: https://www.visitrapidcity.com/
Social Channels (Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube): @visitrapidcity