Today, marketers and advertisers have access to more data than at any time in history. Knowing what to do with all that data can be confusing. We’ll explore what data metrics are essential and what stories and surprises data can reveal. When you can effectively harness the power of data, you can make a compelling argument for shifting or increasing budgets to high performing channels. Maresa will share her story of how she learned to love and harness the power of data to inform marketing and advertising decisions. She’ll share actionable items to help transform your view of data and determine a hierarchy of importance of what you look at and what data points to include in reports you share with your clients and team.

About Maresa:
Maresa Thompson is a creative at heart combined with a Type A+ Capricorn personality. This means she’s passionate about creating and implementing data-driven websites, marketing, and strategic plans with streamlined budgets focused on achieving high ROI. She's an award-winning marketing, digital strategy, communications, and creative strategic leader with 20+ years of experience. She's consecutively produced significant revenue and customer engagement growth. In 2020 after getting and loosing her dream job as VP of Marketing & Business Development for a hospitality consulting firm thanks to COVID she’s transformed her side gig into her only gig and is now helping small businesses and non-profits develop data-informed websites, marketing and advertising. She is formerly known as the Corporate Cowgirl and in some circles as the Social Tornado.