Join AAF Black Hills as we welcome Kosha Irby, former Chief Marketing Officer for Professional Bull Riders (PBR) to Rapid City, SD.
(Update: In February 2023, Kosha started as the Chief Marketing Officer at Clemson University Athletics Department.)
Not all marketing journeys are the same...
In this program, Kosha will share his stories, insights, and keep us entertains as he highlights his career journey that started in collegiate and minor league sports marketing, to WWE then to the PBR.
He will talk about the importance and role that live events serve in people’s lives and share some tips and tricks to capitalize and make your live event marketing stand out!
Event Details
11:30 AM - Business Networking
12:00 PM - Program Begins (lunch provided)
1:00 PM - Program Ends
Venue: Rushmore Hotel (2nd floor)
Please Note: Filming will take place during the event for promotional purposes.
About the Speaker
Kosha Irby (CO-Shay ER-BEE) currently serves as the Chief Marketing Officer at Clemson University Athletics Department.
Before his transition in Feb. 2023, Kosha held the role of Chief Marketing Officer for Professional Bull Riders (PBR), an Endeavor Company (NYSE: EDR). He is responsible for all PBR’s communications and consumer marketing efforts.
Before joining PBR, Irby was Team President of the Memphis Express. In this role, he oversaw all business functions for the professional football club. Before that, Irby led live event marketing for various international markets on behalf of WWE, a publicly-traded (NYSE: WWE) global media company.
Before joining WWE in 2011, Irby served in various senior marketing positions at Georgia State University, Saint Louis University, and the University of South Florida.
Irby attended the University of Memphis (1996-01) and earned a bachelor’s degree in exercise and sport science in 2000 and his MBA in Marketing in 2001.