Season Kick-off Program — Insanely Simple with Ken Segall

Insanely Simple: An Evening with Ken Segall

Join us as we kick off the 2013-2014 year. AAF-Black Hills will be spending an evening with the former creative director and New York Times best-selling author Ken Segall. Segall has worked closely with Steve Jobs, serving as his agency creative director for both NeXT and Apple. From Think Different to iMac and beyond, Segall found that Job’s love of simplicity was at the core of Apple’s every success.

Segall will share his passion for keeping things simple, his experience with Apple and explain how the principles of simplicity can be embraced by anyone to achieve remarkable things.

About Ken Segall:

Ken Segall worked closely with Steve Jobs as his ad agency creative director for more than 12 years spanning NeXT and Apple. At TBWA/Chiat/Day, he was a member of the team that created Apple’s iconic Think Different campaign; he started Apple down the i-way by naming the iMac; and he co-wrote the first commercial ever to win an Emmy. Having served in a similar role with agencies for Dell, Intel and IBM, Segall is in a unique position to describe how Apple’s love of simplicity sets it apart from other global technology companies. That’s just what he’s done in his New York Times best-seller Insanely Simple. Segall’s most recent creative work includes the Ellen DeGeneres campaign for JCPenny that debuted on this year’s Oscars. He blogs about technology and marketing at and has fun with it all at his Apple satire site,

View the Videos

Be sure to watch a video overview of Ken’s presentation.

Program pricing

  • Free for AAF-Black Hills members (2013-14 membership dues must be paid)
  • $30 for non-members and guests
  • $15 for each additional AAF-Black Hills corporate member
  • $15 for student guests

To ensure we have enough seats and food available, please be sure to RSVP online before noon on Monday, Sept. 16, 2013.

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AAF Black Hills
PO Box 2975
Rapid City, SD 57709