Master printer at one of America’s oldest letterpress shops to speak at AAF-BH luncheon

Jim Sherraden Banner

RAPID CITY, S.D. (March 10, 2014) – Jim Sherraden, master printer and archivist at Hatch Show Print, one of America’s oldest surviving show poster and design shops, will speak at 11:30 a.m. Tuesday, March 18, at the American Advertising Federation-Black Hills’ (AAF-Black Hills) luncheon at the Dahl Arts Center.

Since 1984, Sherraden has overseen Hatch Show Print’s transition from a cultural survivor to a widely recognized graphic design icon and destination for letterpress enthusiasts. His presentation begins with the first poster printed at Hatch Show Print before speeding through more than 100 years of hand-set graphic design. He is the co-writer of “Hatch Show Print, The History of a Great American Poster Shop” and the creator of monoprints based on the shop’s archive, which are collected by individuals and institutions worldwide. Sherraden is a frequent speaker, conducts letterpress workshops around the country and is the recipient of both the 2013 Distinguished Artist Award for the state of Tennessee and the American Advertising Federation Nashville 2013 Silver Medal.

Founded in 1879 in Nashville, Tenn., Hatch Show Print is still designing and printing more than 600 jobs a year, using the original wood type found on countless posters advertising carnivals, circuses and vaudeville and minstrel shows. The shop is historically best known for its country music posters, and, since 1992, has operated as a non-profit division of the Country Music Hall of Fame and Museum.

Not resting on its heritage, Hatch Show Print operates under the mantra of preservation through production. Recent Hatch Show Print customers range from Pearl Jam to Minnie Pearl, Springsteen to a Spring Fling, Morrissey to a meat butcher. Design customers include Taschen, Country Living, People magazine, Fossil, Nordstrom and the neighbor’s Bar Mitzvah. Recent exhibits include a four-year tour with the Smithsonian Institution, as well as multiple university galleries.

AAF-Black Hills’ March luncheon is sponsored by Message, a marketing and communications agency. Admission is free for AAF-Black Hills members, $30 for non-members and $15 for students. Attendees may register at


About AAF-BH

The American Advertising Federation-Black Hills exists to accelerate the success of the Black Hills advertising community by acting as a catalyst for idea exchange and creative energy. It provides education, inspiration, resources and support to the community; recognizes advertising excellence; develops future leaders; and promotes the value that advertising brings to the area’s well-being. Find us online at, on Facebook at, on Twitter at and on LinkedIn at

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