House Industries.


House Industries.

An Emotional Alphabetical Emulsion Of Mixed Media

House Industries is in the business of configuring penciled and inked alphanumerosymbolistic figures into digital glyph arrangements for the purposes of creating dynamic character arrays. While each component must maximize visual harmony in the permutational microcosmic world of typography, the unique House Industries process ensures that individual elements can also survive and thrive in the transition from vectorized vapor to tangibly tactile analog artifacts.

About House Industries:

Founded in 1993 by Andy Cruz and Rich Roat, House Industries is known throughout the world for its eclectic typeface collections and inspiring exploits into product design. House’s diverse body of work is defined by an authenticity that is only achieved with passion, time-honored fundamental skills and a genuine love for their subject matter.

About Rich Roat:

After picking up a degree in communication from the University of Delaware, Rich held jobs as a communications associate for United Way of Delaware and manager of a service bureau/prepress house. While serving a brief stint as a production designer at a small Wilmington design firm, Rich met Andy and allowed his new friend to talk him into a series of ill-advised but fortunate career moves that led to the formation of Brand Design Co., Inc. An avid swimmer, cyclist, volunteer firefighter and EMT, Rich splits his free time between reliving the imaginary glory of an unremarkable NCAA Division 1 collegiate swimming career, finding hidden grease fittings on his 1952 Willys pickup and running out of the office for the next fire call. Rich lives in the bustling suburban metropolis of Hockessin, Delaware.

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AAF Black Hills
PO Box 2975
Rapid City, SD 57709