Featured by Ad Age, TBS, BBC, Cannes Lion winner Campbell to speak Dec. 16

December - Robert Campbell Web Banner (1)RAPID CITY, S.D. (Dec. 5, 2014) – Robert Campbell, partner and creative director of 808inc., a Houston-based creative and production studio, will speak at 11:30 a.m. Tuesday, Dec. 16, at the Dahl Arts Center. In addition to receiving a Cannes Lion at the world’s biggest awards show for creative professionals, Campbell’s work has been featured in Ad Age, Creativity, Adweek, AdCritic.com’s Top 10, TBS’s Funniest Commercials on Television and a BBC documentary on advertising.

Regional advertising doesn’t have to suck. Learn ways to effectively advertise in several states with Campbell’s talk. Fifteen years ago, there was a pretty clear difference between “regional” and “national” advertising. If you were a creative on a national account, you shot your commercial in Sydney. If you were on a regional account, you were going to Dallas. Then, the Internet went from novelty to necessity, fundamentally changing the way we communicate, followed by an explosion of overlapping subcultures and economic euphoria, followed by the cold shower of reality. The result was the virtual disappearance of the large, regional agency. This is the era of small, nimble creative shops. As the industry grows into its own, both clients and creatives will demand more. Whether national or regional, it’s a great time for little guys to make big impressions. They already are.

Formerly a senior writer with BBDO Houston, Campbell has created memorable, award-winning advertising for a variety of national and regional clients. He’s written for print, web, broadcast, outdoor, bathroom walls – and has directed numerous commercials.

808 inc. is a fusion, at the hip, of creative and production, a uniquely collaborative model that has served agencies and their clients well since the turn of the century. Its team brings agency disciplines to the creation of various media, including motion, live-action, interactive and web. Capabilities include concept development, production, post, directing, creative, motion design and animation.

BBDO is a worldwide advertising agency network headquartered in New York City. BBDO Worldwide has been named the “Most Awarded Agency Network in the World” by The Gunn Report for six consecutive years beginning in 2005. It has won “Network of the Year” at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks of agencies in Omnicom’s portfolio. With an extensive portfolio of creative advertising, BBDO is part of Omnicom Group Inc., a leading global marketing and corporate communications company.

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The American Advertising Federation-Black Hills exists to accelerate the success of the Black Hills advertising community by acting as a catalyst for idea exchange and creative energy. It provides education, inspiration, resources and support to the community; recognizes advertising excellence; develops future leaders; and promotes the value that advertising brings to the area’s well-being. Find us online at aafblackhills.org, on Facebook at facebook.com/aafblackhills, on Twitter at twitter.com/aafblackhills and on LinkedIn at linkedin.com/company/american-advertising-federation-black-hills.

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