March Luncheon Program – Jim Sherradan

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March 18, 2014
11:30 am - 1:00 pm

The Dahl Arts Center

Jim Sherraden Banner


Jim Sherradan

AAF Black Hills invites you to lunch with Jim Sherradan, of Hatch Show Print

Hatch Show Print is a one-of-a-kind, extraordinary letterpress poster and design shop located in Nashville, Tennessee. Founded in 1879, Hatch is still designing and printing over 600 jobs a year, using the original wood type found on countless posters advertising carnivals, circuses, and vaudeville and minstrel shows. The shop is historically best known for its country music posters, and, since 1992, has operated as a non-profit division of the Country Music Hall of Fame(R) and Museum. Jim’s presentation begins with the very first poster printed at Hatch before speeding through over one hundred years of hand-set graphic design. Not resting on its heritage, Hatch operates under the mantra of “preservation through production.” Recent Hatch Show Print customers range from Pearl Jam to Minnie Pearl, Springsteen to a Spring Fling, Morrissey to a meat butcher. Design customers include Taschen, Country Living, People magazine, Fossil, Nordstrom and the neighbor’s Bar Mitzvah.

Recent exhibits include a four year tour with the Smithsonian Institution, as well as multiple university galleries. As of October 2013, Hatch Show Print has relocated to a custom-designed space in the Country Music Hall of Fame(R) and Museum.



About Jim:

Jim Sherraden is Master Printer and Archivist at Hatch Show Print, one of America’s oldest surviving show poster and design shops. Since 1984 he has overseen its transition from a cultural survivor to a widely recognized graphic design icon and destination for letterpress enthusiasts. He is the co-writer of Hatch Show Print, The History of A Great American Poster Shop, published by Chronicle Books, now in its sixth printing. He is also the creator of one of-a-kind pieces of art called monoprints, based on the shops archive, which are collected by individuals and institutions worldwide. He is a frequent speaker and conducts letterpress workshops from coast to coast. Sherraden is the recipient of the 2013 Distinguished Artist Award, for the state of Tennessee, and is the American Advertising Federation Nashville 2013 Silver Medalist.


This program is sponsored by:





Program Pricing

  • Free for AAF-Black Hills Members
    (2013-2014 Membership dues must be paid)
  • $30 for Non-members and Guests
  • $15 for each additional AAF-Black Hills Corporate Member
  • $15 for Student Guests

Reserve Your Seat

To ensure we have enough seats and food available, please be sure to RSVP online before 12:00 pm, Friday, March 14, 2013.

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AAF Black Hills
PO Box 2975
Rapid City, SD 57709