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December Program – riCardo crespo

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December-940x360AAF-BH DECEMBER PRESENTATION OVERVIEW:

riCardo crespo

WHY ARE YOU? how to intelligently provoke the status quo.

Most people can tell you who they are. Exeptional people demonstrate WHY they are… and continually deliver on the promise of who + why they are (as a unique value proposition)

In this keynote specifically for the AAF, BLACK HILLS, SD chapter, riCardo will intelligently-provoke [INPROV©] the creative thought-leadership space to understand the importance of consistent and holistic projection of the creative professionals value proposition.

Understand and apply the perspective of provocation around strategic discovery communication, all the while remaining relevant and resonating with each of the brand-development stakeholders and their unique perspectives; …and then mastering the way in which you become a catalyst to project the promise of that brand as an experience.

Leveraging this understanding will be key in your applied ability to differentiate in the industry; and give you an exciting, compelling perspective of differentiation (and value) as a world-class creative.

About riCardo:

Most recently with 20th Century Fox Film as SVP, Global Creative Chief [F/C/P]. Prior to joining 20th, crespo held several executive leadership positions including the WW Chief Creative post at Mattel Inc., and at notable advertising icons such as McCANN ERICKSON, Saatchi & Saatchi and Chiat/Day.

riCardo prominently established in the design+branding industries as a pioneering creative ronin; driven by his manifesto of intelligently provoking and delivering against a brand’s promise through innovative thought leadership and compelling communication.

A globally seasoned and celebrated creative, he continues to influence his passion for excellence to many high-profile brands through his integrated strategic plans and one-voice branded communications.

crespo is a frequent contributor on design methodologies; and the irrefutable value of its RROI as a result of strategic creative and designed communications in the branding delivery process. A sought-after keynote speaker at premier events, conferences and universities, riCardo has also contributed as a guest professor at MIAMI AD SCHOOL and other world-class creative and design academies.

A sought-after keynote speaker at premier events, conferences and universities, riCardo has also contributed as a guest professor at MIAMI AD SCHOOL and other world-class creative and design academies.

Thanks to our sponsor for making this program possible

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