Carol Brown of Black Hills Federal Credit Union awarded 2015 AAF-BH Silver Medal

Carol Brown headshotRAPID CITY, S.D. (Feb. 4, 2015) – The American Advertising Federation-Black Hills (AAF-BH) has selected Carol Brown, vice president of marketing and business development at Black Hills Federal Credit Union (BHFCU), as its 2015 Silver Medalist. She was chosen in honor of her outstanding contributions to the field of advertising and her community involvement.

Brown has been with BHFCU since 1995 and leads a team who specializes in design, public relations, social media, digital services, media relations, merchandising and business development. Nominators noted that the credit union’s membership has grown exponentially during Brown’s time there as a result of her leadership.

During her tenure with BHFCU, she implemented what was to become the credit union’s signature event: the annual school supply drive which provides 80,000 supplies each year for kids in need.

Prior to BHFCU, Brown served as director of sales and marketing for Waldron Jewelry and state campaign director for the Mount Rushmore Preservation Fund. Brown said traveling and fundraising throughout South Dakota allowed her to view the state’s vast resources and provided valuable insight into the variety of cultures and people. Meeting Jimmy Stewart at the Golden Anniversary Celebration of Mount Rushmore remains among her favorite moments, she added.

Nominators also lauded Brown’s passion for making a difference. As a member of the Leadership Rapid City Class of 1996, Brown co-founded the Festival of Lights Parade. Under her leadership, the event has become one of Rapid City’s premier holiday festivals. She continues to serve as vice president of the organization.

Brown also serves as vice president of Skyline Drive Preservation, Inc. and has served on Rapid City’s Historic Preservation Commission, Mount Rushmore History Association, Main Street Square Advisory Board, WAVI Spirit of Peace and Zonta EXPO events. She is a longtime member of the Rapid City Downtown Association, a Mount Rushmore National Memorial Society lifetime member and continues to serve on the Stevens High School Advisory Committee. Brown has been a member of AAF-BH since 2000.

Silver Medal recipients are selected by a panel of past Silver Medalists based on creative ability and contributions to the community, his or her company and advertising field.

The Silver Medal will be awarded at the AAF-BH American Advertising Awards gala held at 6:30 p.m. Friday, Feb. 6, at the Dahl Arts Center. Tickets may be purchased here.


About AAF-BH

The American Advertising Federation-Black Hills exists to accelerate the success of the Black Hills advertising community by acting as a catalyst for idea exchange and creative energy. It provides education, inspiration, resources and support to the community; recognizes advertising excellence; develops future leaders; and promotes the value that advertising brings to the area’s well-being. Find us online at, on Facebook at, on Twitter at and on LinkedIn at

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