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AAF-Black Hills announces the 2014 American Advertising Award winners

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RAPID CITY, S.D. (Feb. 12, 2014) – The American Advertising Federation-Black Hills (AAF-Black Hills) presented its 2013-2014 American Advertising Awards for creative excellence Friday, Feb. 7, at the Dahl Arts Center. This annual gala and awards presentation was attended by 125 area advertising and marketing professionals.

Of the 122 professional and student entries received, 18 gold and 16 silver awards were presented. Entries were judged based on creativity, originality and creative strategy.

Top awards of the evening went to the best of show “Tommy Award” winner Black Hills & Badland Tourism Association. In the best of show student division, Black Hills State University (BHSU) student Makena Peet took runner up and Orlando Munoz, BHSU, won the award.

The AAF-Black Hills American Advertising Awards competition was made possible by AAF-Black Hills’ annual sponsor Midcontinent, Black Hills Corporation for design collateral, Simpsons Printing for print collateral and Message for student sponsorship. Proceeds from the awards show help support AAF-Black Hills’ educational programs and public service projects. The Winners Book can be found at http://issuu.com/aafblackhills/docs/459_13_2014_addy_presentation.

Following are the American Advertising Award professional winners:

Sales Promotion:

Sales Kits or Product Information Sheets Gold Award goes to Message for Black Hills Ammunition 2014 Survival Kit

Packaging, Campaign Silver Award goes to Studio Bickett for Northern Hills Precision Ammo Box Design

Audio/Video Sales Presentation Silver Award goes to Message for Black Hills Ammunition

Portraits of Courage, “Charlie”

Collateral Material:

Annual Report, Four Color Gold Award goes to JCDesign for 2013 Sturgis Buffalo Chip Event Summary

Poster, Campaign Gold Award goes to National American University (NAU) for NAU Culture Club Poster Series

Special Event Material, Campaign Gold Award goes to Clark & Company, Inc. for Fraud Force User Group Summit 2013

Digital Advertising:

Radio, Local, Campaign Silver Award goes to Philly Ted’s Cheesesteaks for Celebrities Ordering Cheesesteaks

Radio, Self-Promotion, Single Silver Award goes to Message for Slim Buttes Country Radio Teaser

Television, Local, 30-sec. Silver Award goes to Message for Golden West Telecommunications TV Single

Television, Local, Campaign Silver Award goes to Message for Golden West Telecommunications Campaign

Integrated Campaigns:

Consumer, Regional/National, Gold Award goes to Black Hills & Badlands Tourism Association for Black Hills and Badlands Great American Road Trip Road Show

Public Service:

Non-traditional Gold Award goes to Message for Lakota Voice Project Graffiti Billboard

Advertising Industry Self-Promotion:

Collateral (brochures, posters, etc.) Gold Award goes to Message for Jackalope Jerky

Elements of Advertising:

Copywriting, Silver Award goes to Message for Jackalope Jerky

Visual, Logo Gold Award goes to South Dakota School of Mines & Technology (SDSM&T) University Relations for Adventure Weekend Logo

Visual, Photography, Color Silver Award goes to SDSM&T University Relations for Merle Crew

Visual, Photography, Campaign Silver Award goes to Message for Golden West Telecommunications Photography Campaign

Visual, Cinematography Gold Award goes to Message for Golden West Telecommunications Cinematography

Sound, Music with Lyrics Gold Award goes to Message for Golden West Telecommunications “Home”

Following are the American Advertising Award student winners:

Sales Promotion:

Point of Purchase Silver Award goes to Tana Rae Hersch, BHSU, for Sage Bistro

Collateral Material:

Stationery Package Silver Award goes to Shelby C Best, BHSU, for Bee Hive

Brochure/Annual Report, Silver Award goes to Tana Rae Hersch, BHSU, for Travel India

Direct Marketing:

Silver Award goes to Allison Polski, BHSU, for Vintage Pin-Up Stamps and the Gold Award goes to Orlando Munoz, BHSU, for Presidential Stamps

Integrated Campaigns:

Consumer Gold Award goes to Makena Peet, BHSU, for Lomo Clothing Campaign

Elements Of Advertising:

Visual, Illustration, Single Gold Award goes to Shelby C Best, BHSU, for Goldfish and Makena Peet, BHSU, for Illuminated Letter

Visual, Photography, Black & White Gold Award goes to Anthony Petrone, BHSU, for Untitled 1; Anthony Petrone, BHSU, for Untitled 2; and Laura Howard, BHSU, for Sunday Brunch

Visual, Photography, Color Gold Award goes to Joseph Geyer, BHSU, for Peeling Away the Beauty

Visual, Photography, Digitally Enhanced Silver Award goes to Cody Wiseman, BHSU, for Taking Control; Lorena V. Sumcio, BHSU, for Mandela; and Cody Wiseman, BHSU, for What comes next?

The Judges’ Choice Awards were judged by Rachael Donaldson, vice president of new business and consumer insights, Karsh Hagan; Adam Nelson, creative director, Victors and Spoils, Darren Brickel, art director, Karsh Hagan; and Dan Ligon, interactive creative director, Made Movement. The winners are as follows:

Message for Black Hills Ammunition 2014 Survival Kit

Philly Ted’s Cheesesteaks for Celebrities Ordering Cheesesteaks

SDSM&T University Relations for the STEMinist Campaign

Message for Jackalope Jerky

The People’s Choice Award went to Black Hills & Badlands Tourism Association for Black Hills and Badlands Great American Road Trip Road Show.

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About AAF-BH

The American Advertising Federation-Black Hills exists to accelerate the success of the Black Hills advertising community by acting as a catalyst for idea exchange and creative energy. It provides education, inspiration, resources and support to the community; recognizes advertising excellence; develops future leaders; and promotes the value that advertising brings to the area’s well-being. Find us online at aafblackhills.org, on Facebook at facebook.com/aafblackhills, on Twitter at twitter.com/aafblackhills and on LinkedIn at linkedin.com/company/american-advertising-federation-black-hills.

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